that means you find yourself in the wrong stream of data/news
you know how publicity works i assume, and publicity only concerns itself over the amount of general regulars, and how new & fresh sounds can get appealing for the general mass
(by using global recognisable elements that already were invented and used before in a succesfull manner
for me personally, i tend to follow up on artists which don't conform to the main stream (in order to achieve successes)
but ok, i'm a borderline-case on that matter, so i can only give a reply based on my own perspective
(w.o.w.: nothing to do with you personally, just trying to reflect within the subject )